May 30th, 2024

Does leaflet distribution work in 2024?

​It’s old-school and still popular with specific business sectors, but does leaflet distribution work in 2024?

Print marketing was supposed to die a death with the arrival of its digital counterpart. However, in many instances, good old-fashioned flyers, leaflets, and brochures are as effective (if not even more so) as online campaigns.
Who knew? With that said, it doesn’t work for all businesses. Having worked with clients here in Nottingham and Mansfield over the last ten years, only certain sectors will benefit.
Here’s the rundown of the folks that use it the most. If you’re on the list, it could be time to start ramping up your print game. If you’re not, think carefully before spending large chunks of your budget.
Who does leaflet distribution work for?
Firstly, let’s examine the clients we regularly work with. This will give you a good idea of the sectors in which leaflet distribution works.

• Political parties
• Local and parish councils
• Nurseries
• Schools
• Dentists
• Local events
• Tourism services
• Recruitment campaigns
• Gyms and health clubs
• Takeaways and restaurants
• Estate agents
• Planning permission companies
• Pharmacies
• Taxi companies
• Supermarkets

As you can see, it’s a relatively small list. These are the companies and organisations that repeatedly use leaflet printing and distribution campaigns.
So, in answer to the question, does leaflet distribution work in 2024? Hell yeah! But not for everyone.
In addition to the above list, a few basic principles must also be in place for a successful leaflet distribution campaign.
Different types of print advertising have unique advantages and can cater to specific target audiences.
Ingredients for success Design – Firstly, the design and artwork of your leaflet should always be considered. The initial impression of your flyer is everything.
Print – 170gsm is the absolute minimum paper thickness to print on for a leaflet distribution campaign. Avoid choosing the cheapest option because they will be too thin and become crumpled in the letterboxes.
A deal or offer – Most successful print campaigns include an offer with the flyer. This increases your response rate and can be as simple as 20% when you mention this leaflet.
Reliable distribution – To ensure your important marketing material is delivered properly, you either need to do it yourself or hire a reliable company. Do plenty of research.
Measure and repeat – Make sure you have a way to measure your responses. Furthermore, repeat drops are standard best practices.
Does leaflet distribution work?
For the right businesses and organisations, leaflet distribution campaigns remain vital to their marketing mix.
It’s less crowded than the online space and can therefore make it easier to communicate your message.
In 2024, residential distribution will still be a highly viable form of new customer generation, but only when done correctly.

---