With the rise of online marketing it can be easy to forget how effective offline marketing can be. However, leaflets and flyers are still some of the most effective forms of getting your message out to a large number of potential customers. We’ve even spoken about leaflets being marketing’s stealthy ninja in the past.
As we now offer litho leaflet and flyer printing options, we thought what better way to celebrate than with a handy guide to all the things you can do with these marketing must-haves?
1. Packaging leaflets
If your business is predominately online then it can be difficult to see why you may need to invest in leaflets and/or flyers. However, you could be missing a trick! Why not send out a leaflet detailing some of your offers and other products you sell, when shipping out a package?
Including leaflets inside packaging is an excellent way to upsell to customers who may not know the full range of products and services you offer. Invest in a snazzy leaflet design template and simply add in new products and offers when you need to.
2. Menus and price lists
This type of leaflet is vital when it comes to businesses like restaurants, takeaway restaurants, beauty salons and hairdressers, to name a few. Don’t rely on customers finding out what you offer and your prices by calling up or looking online—ensure that they have something they can keep and refer back to. Litho leaflet and flyer printing is perfect for menus and price lists that can be handed out to potential and existing customers.
3. Marketing events
Leaflets are still some of the best ways to market all types of events, from charity auctions to club nights. The key to effective offline event marketing is in the leaflet design. You’re going to need to create something eye-catching that also includes all of the relevant details.
If design isn’t your forte, consider investing in a graphic designer who can do the job for you. It’s also a good idea to consider the paper and finishes for this kind of litho leaflet and flyer printing; you’re not going to need luxury paper for a club night leaflet, for example.
We love the idea of using leaflets and flyers as mini newsletters that can keep existing customers in the loop about your business, whilst also enticing new customers. A monthly or quarterly newsletter doesn’t have to break the bank and is a far more personal form of marketing. With the number of email newsletters ending up in spam folders every day, why not step outside of the norm and send a printed newsletter instead?
5. Door to door
Door to door is still one of the most effective forms of offline marketing as long as you get it right. The key to dropping through doors is incredible leaflet design. Most of us will throw away junk mail that looks boring, but every now and then something will catch our eye. It may be an incredible graphic, a well-shot photograph, a bright colour or even the typography. Get an inspiring and unique leaflet or flyer designed and door to door marketing has the power to work wonders.
There’s no denying that leaflets and flyers are still great marketing tools, as long as you know what to do with them. Invest in a great design and some high quality printing, then watch what this offline marketing method can do for your business.
"On average, 5 times as many people read the headline as read the body copy. When you have written your headline, you have spent 80p out of your pound." - David Ogilvy
With the digital world pervading our lives more than ever, it's not uncommon to think that leaflet distribution is a thing of the past. However, knowing the ins and outs of this industry - leaflets are very much proving still to be a viable approach to gaining customers and brand awareness.
You may have had a failed door drop campaign yourself, or feel irritated by flyers altogether. This would likely put you off the idea of using a door drop service, and who can blame you if it's cost you time and money. What people fail to consider though is that it may not be the method that is failing you, but rather the message.
As with any form of marketing, prior research is necessary for your campaign to be successful. Design is not just making something look nice, it's researching and problem solving in order to communicate your message as best you can. With our industry knowledge here at Bristol Leaflet Delivery we can help guide you through the factors you need to consider in order to drive results.
To help start you off, we have put together 10 things to consider about the message your leaflet design is giving.
1. Title/headline - this is one of the most important aspects of your leaflet and it should stand out above the rest of your text. Your audience will be initially drawn to read your title and they will decide within seconds whether they want to read the rest of the leaflet. Make it eye catching, attention grabbing and leave them wanting more info.
2. Include an offer - People are far more likely to keep your flyer if you can include an offer/discount of some sort.
3. Benefit - what problem are you solving / how are you different / what service/product are you offering. Make it clear in short and snappy sentences what you are about.
4. Keep content brief - Don't include too much information, people don't read it. It they know what you're offering and they want to know more they will act on it.
5. Usability - Think about what action you want people to take from reading your leaflet i.e. to call you, to visit your website, keep it on their fridge etc. Design with this in mind and be creative.
6. Call to Action - Following from no.4, make it clear on your design how you can be contacted by clearly providing your number, website or other contact info.
7. Visuals - Make it visually appealing. Get a graphic designer who can help you with finding clear fonts, good layout, allignment, striking imagery etc.
8. Use Exciting words - As you are keeping your text to a minimum, use power words which excite people/ something you do differently to competitors.
9. Double sided - Something commonly overlooked is that people think they are saving money by printing on just one side of the paper. The reality is that its a difference of a few pounds to print thousands of leaflets double sided. Upon doing a leaflet drop you can't always predict which way it will land so you need to be sure your message is seen.
10. Paper quality - if your leaflet is wafer thin it could be crumpled simply upon delivery. A thicker flyer not only feels more professional but looks it, and delivers well. This can help your audience to trust your business more.